It is really strange how effective design can be, and the last 48 hours it has become very evident to me how powerful design really is.
On behalf of a client that has several web-sites that are community or entertainment/news-related, I was asked to do a re-design of two sites. The content had been there for quite a while, but the members just didn’t come.
On site nr. 1, which is a online java game site, we launched the new design on wednesday – and simultaneously put a small ad on the frontpage of a large community site (which is also run by the same company). The community site at hand has about 630 000 users; and the ad we put up was only on the first page. Still, through this ad and the new design, we got almost 20 000 clicks in the first 48 hours! (that’s as far as I know a higher clickrate than ANY other ad on this site).
The second one was for a Swedish community site.
On monday we did some small changes to the colour scheme, and on wednesday the graphics was changed completely. Here there was no other advertising than word of mouth, and the results speaks for themselves. The statistics show peak number of people online simultaneously.
So the next time you wonder “Should I really spend all this money on a good designer?” you can look at the stats, and see if you think it just might be worth it 
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